Popular Payment App MobilePay to Adopt a New Name

MobilePay, the widely used mobile payment application in Finland, will officially change its name to Vipps on January 12, 2027.

The rebranding effort aims to consolidate the company’s identity across the Nordic countries, where the same underlying technology currently operates under two different names.

While the official name change is scheduled for next year, users will notice a visual update immediately. Starting today, the MobilePay app icon on smartphones will change to feature a blue smiling face.

Users do not need to download a new application or alter their account settings. The transition will happen automatically, though some users may need to manually update the application in their device store to see the new icon.

The application itself and its core functionalities will remain completely unchanged.

MobilePay is a standard financial tool in Finland, heavily relied upon for splitting bills and making peer-to-peer payments. For international residents, setting up the application is often an early step in navigating the local cashless economy.

The upcoming name change follows the previous corporate merger of Denmark-based MobilePay and Norway-based Vipps.

The parent company decided to eliminate the dual-branding strategy to simplify operations. Operating under the single Vipps name is intended to make the platform easier to recognize across all its active markets.